Gli eroi veri… sanno cosa provi. AMALO.
Format
Social Awareness Campaign
Release
Accademia09 2015
Description
On behalf of AMAlo, the headquarters of the Mutual Aid Association of Lombardy, we told the story of how the association plays a crucial role in addressing complex issues, from gambling addiction to anorexia. Drawing on one of the most popular themes of the time — superheroes and the Avengers — we used irony to highlight the true achievements of our protagonists, whose greatest mission is helping others. Because not all heroes wear masks.
