Dead Rising 4
Format
Web Campaign
Release
Microsoft 2016
Description
For the launch of Dead Rising 4, on behalf of Microsoft Xbox, I produced the official promotional spot for the title, exclusively available on the company's console from Redmond. The goal was to communicate and emphasize the game’s core concept: anything can become a weapon to defend yourself against a zombie invasion. We shot the video at the Gamestop store on Corso XXII Marzo in Milan, recreating a full-blown zombie outbreak. The zombies, with makeup by Milena Vigo, interrupted a fake news report introducing the game, only to be handled by a cosplayer dressed as Frank West, first armed with a baseball bat, then using the camera itself as a weapon.
